The Social Media Spiral

It doesn’t start dramatically. It starts with a heavy sigh, a quiet moment on the couch, or a five-minute break between tasks. I pick up my phone. Just a scroll. Just a bit of “down time”.

But within minutes, the air in the room feels thinner. I feel behind.

I’m behind on motherhood. Behind on work. Behind on my body. Behind on my house. Behind on patience. I see other women who look…. still.

Their homes are filled with soft light and organised shelves. Their routines look balanced, rhythmic, and intentional. Their children look happy in a way that feels like a personal indictment of my own chaotic mornings. They look like they are managing the exact same load I carry, if not more, but without the frantic, jagged edge I live with.

I don’t compare in a jealous way. I compare in a measuring way.

I’m not looking for what they have; I’m looking for where I fail. I analyze their mornings as if they were a blueprint for a life I’m failing to build. I scrutinize their discipline, their calm tone, their aesthetic productivity.

  • Am I doing enough?
  • Is my house clean enough?
  • Am I soft enough?
  • Am I present enough?

I don’t see the messy moments, the arguments over breakfast, the bills sitting on the counter, or the second guessing what happens when the camera is off. I see highlight reels, but my brain refuses to treat them as highlights. It treats them as baseline standards.

My nervous system doesn’t care about logic.

Logically, I know it’s curated. I know the lighting is intentional and the mess is pushed just out of frame. I know mine is curated, too. But the lizard brain, the part of me responsible for safety and belonging, doesn’t process “filters.” it only sees evidence that someone else is doing “human” a lot better than I am.

The spiral isn’t really about them; it’s about the part of me that already believes I am one misstep away from being found out. Social Media just gives that internal critic the “proof” it needs. See? Someone, somewhere, is handling this with grace. Why are you so loud? Why are you so tired?

So I perform harder.

I close the app and don’t feel rested. I feel “charged” with a frantic, desperate energy. I plan more. I clean more. I optimise my routine until there’s no room left to breathe. I try to manufacture the calm i saw on a screen, not realising that I am chasing a ghost.

The most unsettling part is the realisation of the lie. I could be having the worst day of my month, overwhelmed, snappy, doubting every choice I’ve made, holding back tears in the bathroom, and still post a photo hat makes it look like I’m thriving. I can curate calm in the middle of a private hurricane.

And if I can do it, so can they.

We are all raising the bar for the next women who scrolls past. We are all contributing to a collective fiction that says “Goodness” looks like perfection. We aren’t building a community; we are building a row of pristine, empty storefronts.

Maybe we aren’t actually behind. Maybe we’re exhausted from trying to look like we aren’t. Maybe the real “connection” we’re looking for isn’t found in the highlight reel, but in the parts we’re too afraid to post.

The performance doesn’t make us feel less alone, it just ensure that when we finally do meet, we’re to tired to actually see each other.

The Social Media Spiral

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